What is a Privacy Policy?

A Privacy Policy is a legal agreement between website owners and website visitors that provides visibility about how visitors’ personal information is collected, used, and protected. 

Almost every time you visit a website, you’re prompted to share personal information with that website. This could be for marketing purposes, or it could be essential to providing some sort of service you’re requesting. Either way, you’ll likely be disclosing your personal data, and a Privacy Policy sets out some rules to regulate this data-sharing relationship and protect your interests.To be specific, a Privacy Policy will disclose any relevant details about:

• Which types of information are being collected 
• The purposes for which this data will be collected
• How this data will be stored, and any relevant security or access considerations 
• How data will be transferred, and under which circumstances
• Who your data will potentially be shared with, and why 
• The specific rights that users retain over their data 
• How users can exercise the rights they retain over their data 
• Other related policies (e.g cookie policy, terms and conditions)

It sounds confusing, we know. But that’s exactly why creating more readable, accessible and user-friendly Privacy Policies has never been more important. After all, we all deserve to know when our personal data is used and what’s being done with it.